ECommerce and Email Marketing go together. If you own your own online shop, you’re given the ability to promote your store the way you want to.
In writing, this could appear simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Use AWeber With Empower Network
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based on HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements blocking the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and will be used to determine the best option for any future newsletters.
There is a possibility of locating data like CTA when you alter an element or design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users select and mix segments.
The solution they can use at least is sending emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. How To Use AWeber With Empower Network
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts with a form. Although you can manually enter the information, it’s possible to import them instead. It will speed the process and you don’t have to tension. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. How To Use AWeber With Empower Network
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and where they come from. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The best part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan It’s affordable too. Not too much and you will make the most of the campaign you will make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) How To Use AWeber With Empower Network
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to make the integration smooth.
Does Aweber have customer service?
They do. Customer service on Aweber is available during working hours via phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.