ECommerce and Email Marketing go together. When you manage your own online shop, you have the ability to promote your store however you would like to.
It may appear straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Use AWeber With WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any product or service that are based in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with an RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading the font, style, and color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Think live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and is used to determine the best option to send out future email campaigns.
There is a possibility of locating details such as CTA when you alter one particular aspect in the layout. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can use Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. How To Use AWeber With WordPress
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. Although you can manually enter the details, it’s also easy to transfer them. This speeds the process and that you don’t experience the stress. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line , or creating your own. If you create one, you have to wait for verification by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. How To Use AWeber With WordPress
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you send an email. Features such as A/B testing will not be available, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you will create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) How To Use AWeber With WordPress
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. If you’re a novice or veteran, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to facilitate the integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.