How To Use AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the option of marketing the store however you would like to.

On paper, it might appear straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

These days, even the static newsletter isn’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber, how the email marketing process works, as well as what you can do.

aweber-logo

Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber How To Use AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any service or product based in HTML templates. As a platform that makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.

How To Use AWeber

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can change the color, font, or style. When you can, coding your own template this is also possible.

RSS for Email Templates

If you run a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.

There’s a caveat. Some email template templates work with an RSS feed.

When you select a template, be sure to find one that can also work with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow subscribers to fill in their information.

You can create the heading, font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Also, points for incorporating on a landing page an email marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.

It includes the use of dynamic content within emails themselves. Think live survey results and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and will be used as the one for any future emails.

It’s possible to find data like CTA when you change a particular part of the design. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There is no limit in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users select the segments and then mix them.

The method they use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The data you collect will be useful for future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective results.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. How To Use AWeber

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create lists of up to 10 contacts via a form. Although you can manually enter the information, it’s possible to import them. It speeds the process and you won’t feel the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. How To Use AWeber

If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or via email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you mail an email. Features like A/B testing won’t be available, but you can start your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign and see the source of these data. In some way or other the additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to vital features.

The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you enough details to help you understand that.

When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you create.

Aweber is a great choice for email marketing tool for all businessmen and marketers.

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> > Click Here to Sign up AWeber Today < <

Commonly Asked Questions (FAQs) How To Use AWeber

What is Aweber?

Aweber is an email marketing platform that is suitable for companies or digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to make the integration smooth.

Does Aweber provide customer support?

They do. Customer support on Aweber is available during business hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through the form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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