ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’ll have the ability to promote your store the way you want to.
It may appear simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Use Tagging In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any product or service built upon HTML templates. Being a platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates can be used with RSS feed.
When you select the template, make sure to find one that works with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Also, points for incorporating a landing page for the email marketing system at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and will be utilized as the basis for future email campaigns.
It’s possible to find data such as CTA in the event that you change a particular part or design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at least is sending emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather will be useful in future campaigns. Depending on what they do, you can use Aweber for better results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, and so on. How To Use Tagging In AWeber
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. Although you can manually enter the details, it’s also easy to transfer them instead. It speeds up the process , so you don’t have to stress. They will accept the following file types when importing:
You can choose between making use of a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or by email, you’ll have their help. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. How To Use Tagging In AWeber
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign in action and the source of these data. In one way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) How To Use Tagging In AWeber
What is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.