How To Use Tags AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the ability to promote your store the way you want to.

On paper, it may sound easy, but it isn’t. You engage with customers, go through social media, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

These days, even the static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber How To Use Tags AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based upon HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the data through their statistics.

How To Use Tags AWeber

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated style. You can alter the colors, font, or style. When you can, coding your own template which also works as well.

RSS to Email Templates

For those running blogs, you can convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.

There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.

If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without the templates.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow subscribers to give their details.

You can create the heading, font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Plus points for including a landing page for an email marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content in the email itself. Think live survey results as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and is used as the one for any future email campaigns.

It’s possible to find details like CTA when you change a particular part in the layout. You can test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.

There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.

To segment the data, you need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.

The method they use at least is sending emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you gather this way can be utilized for future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, and so on. How To Use Tags AWeber

When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create an unlimited list of 10 contacts with a form. Although you can manually enter the data, it is also possible to import them. This speeds the process and that you don’t experience the stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification by the Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. How To Use Tags AWeber

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign and see where they came from. In one way or another, these additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to the most essential features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover the basics.

If you are enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you’ll make.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Commonly Asked Questions (FAQs) How To Use Tags AWeber

What is Aweber?

An email-based marketing service is a must for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Some of them require an additional widget or programming to ensure seamless integration.

Does Aweber offer customer service?

They offer it. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using an online form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.

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