ECommerce and Email Marketing go together. When you manage the online business, you’re given the option of marketing the store however you would like to.
On paper, it could seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Use The AWeber Drag And Drop Editor
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service that are based upon HTML templates. Since it is an online platform uses automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated style. You can alter the colors, font, or style. When you can, coding your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
When you select a template, be sure you choose one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and will be used as the one for any future emails.
It’s possible to find information such as CTA in the event that you change a particular part or design. You can test this by trying out three emails as you mix and match. Most email marketing tools follow three variations as the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. How To Use The AWeber Drag And Drop Editor
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. Although you can manually enter the information, it’s easy to transfer them instead. It will speed the process and you won’t feel the tension. It will accept these types of files when importing:
You have the option of making use of a pre-generated subject line , or making your own. Except when making one, you must wait for verification from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. How To Use The AWeber Drag And Drop Editor
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will make the most of the campaign you develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) How To Use The AWeber Drag And Drop Editor
What exactly is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. Whether you are a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber have support for customers?
They can. The customer service of Aweber is accessible during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.