ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the option of marketing the store the way you want to.
In writing, this may appear easy, but it isn’t. You engage with customers and go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Use The AWeber Spam Tester
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product built in HTML templates. Since it is a platform uses automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated style. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS to Email Templates
For those running a blog, you can transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. Some email template templates are compatible with RSS feed.
So when you choose the template, make sure you choose one that works with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Plus points for including a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Think live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and is used to determine the best option to send out future email campaigns.
There is a possibility of locating information such as CTA when you change an element or design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on the type of campaign they are you could use Aweber for better results.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. How To Use The AWeber Spam Tester
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the data, it is also easy to transfer them. It will speed up the process , so you won’t feel the tension. They will accept the following file types when they import:
You have the option of using a pre-generated subject line , or making your own. Except when making one, you need to wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or email, you can have their help. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How To Use The AWeber Spam Tester
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or email.
With the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign in action and where they come from. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to essential vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan it’s priced reasonably. Not too much and you will get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) How To Use The AWeber Spam Tester
What exactly is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. No matter if you’re a beginner or experienced you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer service on Aweber is available during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.