ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the option of marketing the store in the way you wish to.
It may seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To You Handle Spam Complaints AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any service or product built on HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh appearance. You can alter the colors, font, or style. When you can, coding your own template also works.
RSS for Email Templates
If you run a blog, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates work with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Plus points for including on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it can be utilized as the basis for any future email campaigns.
There is a possibility of locating details such as CTA in the event that you change a particular part in the layout. You can test this by trying out three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get here can be used for future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, etc. How To You Handle Spam Complaints AWeber
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. While you can manually input the data, it is also possible to import them. It will speed the process and you don’t have to tension. They will accept the following file types when they import:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. How To You Handle Spam Complaints AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign in action and where they come from. In one way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to essential vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The best part, service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you will make.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) How To You Handle Spam Complaints AWeber
What is Aweber?
Aweber is an email marketing platform for companies and digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber offer customer service?
They do. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.