How You Rate AWeber

aweber-review

ECommerce and Email Marketing go together. In running an online store, you have the ability to promote your store however you would like to.

It may appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber How You Rate AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any product or service built on HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the data through their statistics.

How You Rate AWeber

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.

RSS for Email Templates

For bloggers who have blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.

There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.

So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow users to provide their information.

You can design the heading the font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Plus points for including a landing page for an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content within the email itself. Imagine live survey results, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and is utilized as the basis for any future newsletters.

It is attainable to discover details such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To separate the data, you have to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.

The method they use at least is sending emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you get this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to use Aweber for better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. How You Rate AWeber

When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build lists of up to 10 contacts using a form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process so that you don’t experience the stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing an already-generated subject line or making your own. If you create one, you must wait for verification by your Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. How You Rate AWeber

If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be available, however, you can start your marketing here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign and see where they came from. In one way or another, these additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to the most essential features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer this.

When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you develop.

Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) How You Rate AWeber

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to make the integration smooth.

Does Aweber offer customer support?

They can. Customer service on Aweber is accessible during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through an online form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.

How do campaigns work within Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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