ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the option of marketing the store however you would like to.
On paper, it might appear simple, but it’s not. You engage with customers and go through social media, review blog posts, and more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Hubspot Free Crm Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service built on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For those running blogs, you can convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that work with RSS feed.
So when you choose a template, be sure to find one that can also work with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading, font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and will be used to determine the best option for any future newsletters.
It’s possible to find details like CTA in the event that you change one particular aspect in the layout. You can test this by trying out three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you need to go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on what they accomplish you could use Aweber to get better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. Hubspot Free Crm Vs AWeber
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via an online form. While you can manually input the details, it’s also easy to transfer them instead. It will speed the process and you won’t feel the stress. They accept these file types when importing:
You have the option of making use of a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or by email, you’ll have their help. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Hubspot Free Crm Vs AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they come from. In one way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) Hubspot Free Crm Vs AWeber
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during business hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.