Hubspot Versus AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the option of marketing the store in the way you wish to.

It could sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Nowadays, even a static newsletter is not enough to attract attention. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber and how it works with email marketing, and what you can do.

aweber-logo

Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Hubspot Versus AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based upon HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the data through their statistics.

Hubspot Versus AWeber

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated look. You can tweak the colors as well as the font or style. If you are able to code your own template also works.

RSS to Email Templates

If you run a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the site.

There’s a caveat, however. Some email template templates work with RSS feeds.

When you select the template, make sure to find one that works with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They capture data, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.

You can design the heading, font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Also, points for incorporating on a landing page the email marketing system at the very least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content within the email itself. Imagine live survey results as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it will be used to determine the best option for future newsletters.

It’s possible to find data such as CTA when you change a particular part of the design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.

To divide the data, you’ll need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.

The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used for future campaigns. Based on the type of campaign they are it is possible to use Aweber for better results.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. Hubspot Versus AWeber

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts via the form. While you can manually input the data, it is also possible to import them instead. It speeds up the process , so you won’t feel the anxiety. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using an already-generated subject line or making your own. In the event of creating one, you must wait for verification by the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Hubspot Versus AWeber

If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or via email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber for a price

In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign in action and the source of these data. In some way or other these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to essential vital features.

The main selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The greatest part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to an paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you create.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) Hubspot Versus AWeber

What is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to ensure seamless integration.

Does Aweber have support for customers?

They can. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through an online form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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