ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the power to market the store however you would like to.
On paper, it might seem simple, but it’s not. You engage with customers and go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Hyper Link In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any service or product built in HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh style. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
When you select the template, make certain to select one that can also work with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading, font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s a feature they must work on as time goes by. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it can be utilized as the basis for any future emails.
It is attainable to discover information such as CTA when you change one particular aspect or design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The method they use at least is sending emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber for better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. Hyper Link In AWeber
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. While you can manually input the data, it is also easy to transfer them instead. This speeds up the process so you won’t feel the anxiety. It will accept these types of files when importing:
You have the decision of making use of a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Hyper Link In AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In one way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you get access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to invest in. The best part, the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you’ll create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) Hyper Link In AWeber
What is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber offer customer support?
They do. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.