ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the ability to promote your store in the way you wish to.
It could appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber I Turned Off Confirmation With AWeber But Still Get A Confirmation Link
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built upon HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern appearance. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
So when you choose a template, be sure you choose one that can also work with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow users to provide their information.
You can design the heading, font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and will be used to determine the best option for any future newsletters.
It is attainable to discover information such as CTA when you alter a particular part in the layout. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get will be useful for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. I Turned Off Confirmation With AWeber But Still Get A Confirmation Link
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. While you can manually input the information, it’s feasible to upload them. It speeds up the process , so you don’t have to anxiety. It will accept these types of files for import:
You can choose between using a pre-generated subject line , or making your own. Except when making one, you must wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or email, you can get their input. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. I Turned Off Confirmation With AWeber But Still Get A Confirmation Link
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you mail an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you create.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) I Turned Off Confirmation With AWeber But Still Get A Confirmation Link
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require an additional widget or code to facilitate the integration.
Does Aweber provide customer service?
They can. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.