ECommerce and Email Marketing go together. In running your own online shop, you have the ability to promote your store the way you want to.
On paper, it may sound easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber I Want An Image To Be Linked In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based on HTML templates. As a platform that makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern look. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates are compatible with RSS feeds.
If you decide to use the template, make certain to select one that can also work with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.
You can design the heading and font, style and the color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and can be used to determine the best option to send out future newsletters.
It’s possible to find data like CTA when you alter one particular aspect in the layout. You can try this by testing three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The workaround they have at least is sending emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get will be useful for future campaigns. Based on what they accomplish it is possible to use Aweber to get better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. I Want An Image To Be Linked In AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. While you can manually input the data, it is also easy to transfer them instead. It speeds up the process , so you don’t have to stress. They accept these file types when importing:
You have the option of choosing a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. I Want An Image To Be Linked In AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign and see where they come from. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you’ll make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) I Want An Image To Be Linked In AWeber
What exactly is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have support for customers?
They can. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.