Icontact Vs AWeber Style Factory

aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the power to market the store the way you want to.

On paper, it may seem simple, but it’s not. You engage with customers and go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber the way email marketing works, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Icontact Vs AWeber Style Factory

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any product or service based in HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the information through their stats.

Icontact Vs AWeber Style Factory

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

If you run a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.

There’s a caveat, however. Not all email templates are compatible with RSS feeds.

When you select a template, be sure to find one that can also work with them. If you don’t, the template could still work without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to give their details.

The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Plus points for including on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and can be used to determine the best option for any future emails.

It is attainable to discover information such as CTA when you alter a particular part in the layout. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you’ll need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select and mix segments.

The method they use at least is sending emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The information you get will be useful for future campaigns. Depending on what they do, you can utilize Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. Icontact Vs AWeber Style Factory

When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to build lists of up to 10 contacts via a form. While you can manually input the data, it is also feasible to upload them. It speeds up the process , so you don’t have to tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Icontact Vs AWeber Style Factory

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This ensures that the users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone or email.

Free Plan

In the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign in action and where they came from. One way or another the additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to essential vital features.

The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part, the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand the basics.

If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you’ll develop.

Aweber is a great choice for email marketing for any beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) Icontact Vs AWeber Style Factory

What exactly is Aweber?

An email-based marketing service is a must that is suitable for companies and digital marketers. Whether you are a beginner or veteran you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.

Does Aweber have customer support?

They offer it. Customer support on Aweber is available during working hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using a form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.

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