Icontact Vs Constant Contact Vs AWeber

aweber-review

ECommerce and Email Marketing go in tandem. In running an online store, you’re given the ability to promote your store in the way you wish to.

On paper, it could appear easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.

Nowadays, even a static newsletters aren’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber and how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Icontact Vs Constant Contact Vs AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product based in HTML templates. Since it is a platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.

Icontact Vs Constant Contact Vs AWeber

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated look. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.

RSS for Email Templates

For those running blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.

There’s a caveat. Some email template templates are compatible with an RSS feeds.

So when you choose the template, make certain to select one that is compatible with them. If it is not, the template will still work without the templates.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Plus points for including the landing page of the email marketing system at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within the email itself. Imagine live survey results, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and will be utilized as the basis for future newsletters.

It’s possible to find information like CTA when you change an element of the design. You can try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.

There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, and so on.

To separate the data, you need to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.

The method they use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you gather here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. Icontact Vs Constant Contact Vs AWeber

When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds the process and you won’t feel the anxiety. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or creating your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans can use them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. Icontact Vs Constant Contact Vs AWeber

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This makes sure that users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat or via email.

Free Plan

With the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will be present every time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they came from. One way or another the additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to vital features.

The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover this.

If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you will develop.

Aweber can be the go-to email marketing platform for beginning businessmen and marketers.

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Most Frequently Asked Questions (FAQs) Icontact Vs Constant Contact Vs AWeber

What is Aweber?

An email-based marketing service is a must for companies or digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to any potential audience. The company was established in 1998 and helped companies regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need an additional widget or code to ensure seamless integration.

Does Aweber have customer service?

They offer it. Customer service on Aweber is available during working hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with the form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns on Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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