If And Then Email Sequence AWeber

aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you’ll have the ability to promote your store the way you want to.

It may sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.

These days, even the static newsletter is not enough to attract attention. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber, how email marketing works, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber If And Then Email Sequence AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based in HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.

If And Then Email Sequence AWeber

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh appearance. You can change the color and fonts, or even the style. When you can, coding your own template also works.

RSS for Email Templates

If you run a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.

There’s a caveat. Some email template templates can be used with an RSS feed.

When you select a template, be sure you choose one that works with them. If not, the template can still be used without them.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.

You can create the heading and font, style and color. Photos can be also used here to make the page look professional to potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Also, points for incorporating the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content in the email itself. Think live survey results, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and can be utilized as the basis to send out future emails.

It’s possible to find information such as CTA when you change an element or design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.

There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Depending on what they do you could use Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. If And Then Email Sequence AWeber

When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber lets you create lists of up to 10 contacts with an online form. While you can manually input the information, it’s feasible to upload them. This speeds up the process , so that you don’t experience the stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or creating your own. If you create one, you must wait for verification by your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. If And Then Email Sequence AWeber

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign in action and where they come from. In one way or another, these additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to vital features.

The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover this.

If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you develop.

Aweber can be the go-to email marketing platform for beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) If And Then Email Sequence AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed for businesses and digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or programming to facilitate the integration.

Does Aweber provide support for customers?

They do. Customer service on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using the form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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