ECommerce and Email Marketing go together. In running your own online shop, you’ll have the ability to promote your store the way you want to.
On paper, it could seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber If You Have Onlinesalespro Do You Need AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated look. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
If you run a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates work with RSS feeds.
If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and is utilized as the basis for any future emails.
There is a possibility of locating information such as CTA when you alter an element or design. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber for more effective outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. If You Have Onlinesalespro Do You Need AWeber
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. While you can manually input the data, it is also feasible to upload them instead. This speeds the process and you don’t have to tension. They accept these file types when importing:
You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. If You Have Onlinesalespro Do You Need AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available here. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to the most essential features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) If You Have Onlinesalespro Do You Need AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.