ECommerce and Email Marketing go in tandem. When you manage the online business, you have the power to market the store in the way you wish to.
In writing, this may seem simple, but it’s not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Iframe To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based upon HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh style. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates can be used with RSS feeds.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Plus points for including on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Think live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it can be used to determine the best option for future newsletters.
There is a possibility of locating details like CTA when you change an element of the design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users choose and mix segments.
The workaround they have at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish it is possible to use Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. Iframe To AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds the process and you won’t feel the anxiety. They accept these file types when they import:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Iframe To AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part, service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) Iframe To AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber have customer service?
They can. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.