ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the power to market the store however you would like to.
In writing, this could appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Image Huge In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. Since it is a platform uses automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat. Not all email templates can be used with RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Bonus points for having on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and is used to determine the best option for any future newsletters.
It is attainable to discover details like CTA when you change one particular aspect or design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users select to mix and match segments.
The method they use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on what they accomplish it is possible to use Aweber for more effective outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. Image Huge In AWeber
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. While you can manually input the data, it is also easy to transfer them. It will speed up the process , so you don’t have to anxiety. It will accept these types of files for import:
You can choose between making use of a pre-generated subject line or creating your own. If you create one, you must wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Image Huge In AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they come from. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you will create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Image Huge In AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for companies and digital marketers. No matter if you’re a beginner or veteran you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during business hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.