ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the power to market the store however you would like to.
In writing, this might seem simple, but it’s not. You engage with customers and go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Image Wrap In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based on HTML templates. As an online platform uses automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat, however. Not all email templates work with an RSS feed.
So when you choose a template, be sure to find one that can also work with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Think live survey results as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and can be used to determine the best option for any future email campaigns.
It is attainable to discover details like CTA in the event that you change one particular aspect or design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get will be useful for future campaigns. Depending on what they do it is possible to make use of Aweber for more effective results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Image Wrap In AWeber
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process so that you don’t experience the tension. They will accept the following file types for import:
You can choose between using a pre-generated subject line or creating your own. If you create one, you need to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Image Wrap In AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The best part, customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much, and you can make the most of the campaign you will develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Image Wrap In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber offer support for customers?
They do. The customer service of Aweber is accessible during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.