ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the power to market the store in the way you wish to.
On paper, it may seem straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber the way email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Images Blurry In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. Being a platform that makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh look. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feed.
If you decide to use the template, make certain to select one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and can be utilized as the basis for future emails.
It’s possible to find information like CTA in the event that you change an element or design. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you have to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The method they use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. Images Blurry In AWeber
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the data, it is also possible to import them instead. It speeds up the process , so that you don’t experience the stress. They will accept the following file types when they import:
You have the option of using a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Images Blurry In AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support via chat, phone, or email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign and see the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid plan It’s affordable too. Not too much but you’ll get the best out of the campaign you will create.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) Images Blurry In AWeber
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer support?
They can. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.