ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the option of marketing the store however you would like to.
On paper, it could seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Import Address From AWeber To Mailerlite
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service built on HTML templates. Being a platform, it makes use of automation to create a simple campaign. After the email is delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated style. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For those running a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that work with an RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and can be used as the one to send out future emails.
It is attainable to discover data like CTA when you change a particular part or design. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need to go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The method they use at least is sending emails to various lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to make use of Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. Import Address From AWeber To Mailerlite
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. Although you can manually enter the details, it’s also feasible to upload them. This speeds up the process , so you won’t feel the stress. They will accept the following file types when importing:
You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll get their input. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Import Address From AWeber To Mailerlite
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. In some way or other the additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you will make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) Import Address From AWeber To Mailerlite
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to facilitate the integration.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is available during business hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.