ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the ability to promote your store the way you want to.
In writing, this might sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Import Csv Into AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based in HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh style. You can alter the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates are compatible with RSS feed.
So when you choose the template, make sure you choose one that can also work with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Bonus points for having on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Think live survey results and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and will be utilized as the basis to send out future newsletters.
There is a possibility of locating details like CTA when you change a particular part or design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at the very least is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could use Aweber for better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, and so on. Import Csv Into AWeber
If a subscriber clicks on the link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process , so you won’t feel the tension. They will accept the following file types when they import:
You have the decision of choosing a pre-generated subject line or creating your own. Except when making one, you must wait for verification by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat or email, you can have their help. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Import Csv Into AWeber
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Import Csv Into AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber have customer support?
They can. The customer service of Aweber is available during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.