ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the ability to promote your store in the way you wish to.
In writing, this may seem easy, but it isn’t. Customers interact with you and go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Importing AWeber Into Activecampaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product based in HTML templates. Since it is an online platform uses automation to create a simple campaign. When the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS to Email Templates
If you run a blog, you can convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Not all email templates can be used with RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Bonus points for having on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and can be used to determine the best option for future newsletters.
It is attainable to discover details like CTA when you alter an element or design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish, you can use Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, and so on. Importing AWeber Into Activecampaign
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. Although you can manually enter the data, it is also possible to import them. It will speed up the process so you don’t have to tension. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Importing AWeber Into Activecampaign
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign and see the source of these data. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid plan it’s priced reasonably. Not too much and you will benefit from the campaign you’ll make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) Importing AWeber Into Activecampaign
What is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer support for customers?
They do. Customer service on Aweber is available during working hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.