Importing Leads Into AWeber

aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store however you would like to.

In writing, this could sound straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.

Nowadays, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Importing Leads Into AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any service or product based on HTML templates. As a platform uses automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.

Importing Leads Into AWeber

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern style. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.

RSS feed to Email Templates

For bloggers who have a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers through email instead of going to the website.

There’s a catch, though. Some email template templates are compatible with an RSS feeds.

When you select a template, be certain to select one that works with them. If not, the template can still be used without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to give their details.

You can design the heading and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Bonus points for having the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it can be used as the one for any future emails.

It’s possible to find details such as CTA in the event that you change an element or design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To divide the data, you need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select and mix segments.

The method they use at the very least is to send emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The information you get this way can be utilized in future campaigns. Depending on what they do it is possible to use Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, and so on. Importing Leads Into AWeber

When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to create a list of up to 10 contacts with a form. Although you can manually enter the data, it is also feasible to upload them. It will speed up the process so you don’t have to anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you have to wait for verification by the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Importing Leads Into AWeber

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer support via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they come from. In one way or another the additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to vital features.

The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you will make.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) Importing Leads Into AWeber

What is Aweber?

Aweber is an email marketing platform for companies as well as digital marketing. If you’re a novice or seasoned professional, you can make your campaign more visible to all potential customers. The company was established in 1998 and helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.

Does Aweber offer support for customers?

They can. Customer support on Aweber is accessible during business hours by phone, chat or via email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using an online form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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