ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the option of marketing the store in the way you wish to.
It might appear straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber In AWeber, How Do You Test A Link Before Sending The Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh style. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that work with an RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Photos can be also used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Also, points for incorporating the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it will be utilized as the basis to send out future newsletters.
There is a possibility of locating data like CTA when you alter an element in the layout. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose and mix segments.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. In AWeber, How Do You Test A Link Before Sending The Email
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. While you can manually input the data, it is also feasible to upload them instead. It will speed the process and you don’t have to anxiety. They will accept the following file types for import:
You have the option of using a pre-generated subject line , or making your own. Except when making one, you need to wait for verification from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat or email, you can have their help. Every subscription plan can benefit from them. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. In AWeber, How Do You Test A Link Before Sending The Email
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they came from. In some way or other the additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive and you will make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) In AWeber, How Do You Test A Link Before Sending The Email
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is accessible during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.