ECommerce and Email Marketing go together. When you manage the online business, you have the power to market the store in the way you wish to.
It may appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Include A Sound In An AWeber Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based in HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
If you run blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates work with an RSS feed.
When you select a template, be certain to select one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part performs best, and it is utilized as the basis for future emails.
It’s possible to find details like CTA when you change one particular aspect of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, and so on. Include A Sound In An AWeber Email
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. While you can manually input the information, it’s possible to import them instead. This speeds the process and that you don’t experience the stress. It will accept these types of files when importing:
You can choose between choosing an already-generated subject line or making your own. Except when making one, you need to wait for verification by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Include A Sound In An AWeber Email
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you send an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign and see where they come from. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part, service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you will make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Include A Sound In An AWeber Email
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and many more. Some of them require an additional widget or code to make the integration smooth.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.