Indeed AWeber

aweber-review

ECommerce and Email Marketing go together. In running the online business, you’re given the power to market the store however you would like to.

It might seem simple, but it’s not. Customers interact with you and go through social media and blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.

These days, even the static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber Indeed AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based on HTML templates. Being a platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the information through their stats.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh look. You can alter the colors, font, or style. When you can, coding your own template also works.

RSS for Email Templates

For bloggers who have a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.

There’s a caveat. There aren’t all templates for email that can be used with RSS feed.

When you select a template, be certain to select one that works with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow users to provide their information.

You can create the heading, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they must work on as time goes by. Bonus points for having the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within an email. Imagine live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and can be used to determine the best option to send out future newsletters.

It’s possible to find information such as CTA when you change a particular part or design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.

The method they use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The data you collect will be useful in future campaigns. Based on the type of campaign they are, you can utilize Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Indeed AWeber

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build lists of up to 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed up the process , so that you don’t experience the stress. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or creating your own. Except when making one, you must wait for verification from the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Indeed AWeber

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available here. This ensures that the users know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you mail an email. Features like A/B testing may not be available, but you can start your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

In this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they come from. In some way or other these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.

The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those who have no marketing background the Knowledge Base can give you sufficient information to answer that.

When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll make.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Commonly asked questions (FAQs) Indeed AWeber

What is Aweber?

An email-based marketing service is a must for businesses or digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and more. Some of them will need an additional widget or code to ensure seamless integration.

Does Aweber provide customer service?

They do. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using the form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.

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