Indexof: AWeber

aweber-review

ECommerce and Email Marketing go together. In running the online business, you have the option of marketing the store the way you want to.

In writing, this might seem simple, but it’s not. You engage with customers, go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.

Nowadays, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber and how email marketing works, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Indexof: AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service built in HTML templates. As an online platform uses automation to create a simple campaign. When the email is sent to subscribers, you are able to view the data through their statistics.

Indexof: AWeber

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.

RSS for Email Templates

For bloggers who have a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.

There’s a caveat, however. There aren’t all templates for email that work with RSS feed.

If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still be used without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions hindering the registration form. All it does is allow subscribers to give their details.

You can design the heading the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Plus points for including the landing page of an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.

It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and can be used as the one to send out future email campaigns.

It is attainable to discover information like CTA when you alter a particular part or design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you’ll need to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.

The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are you could utilize Aweber to get better results.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. Indexof: AWeber

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to build a list of up to 10 contacts via the form. Although you can manually enter the data, it is also easy to transfer them instead. It speeds up the process , so you don’t have to anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Indexof: AWeber

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This ensures that the users have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. In some way or other these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to the most essential features.

The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer this.

If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive, and you can benefit from the campaign you will develop.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) Indexof: AWeber

What is Aweber?

An email-based marketing service is a must designed for businesses and digital marketers. If you’re a novice or experienced you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to ensure seamless integration.

Does Aweber offer support for customers?

They do. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using a form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.

What are the campaigns that work in Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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