ECommerce and Email Marketing go together. If you own your own online shop, you have the power to market the store in the way you wish to.
On paper, it may seem simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Infusionsoft Connection To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product based on HTML templates. As an online platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern look. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and can be utilized as the basis for future emails.
There is a possibility of locating details like CTA in the event that you change a particular part in the layout. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish you could utilize Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, purchases made, etc. Infusionsoft Connection To AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process so that you don’t experience the tension. They will accept the following file types when they import:
You have the decision of using a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or email, you can receive their advice. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Infusionsoft Connection To AWeber
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Infusionsoft Connection To AWeber
What is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer customer service?
They can. Customer support on Aweber is available during working hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.