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aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the power to market the store however you would like to.

On paper, it might seem simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber, how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Inline AWeber Signup Form

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service based on HTML templates. Since it is a platform uses automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the information through their stats.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated appearance. You can alter the colors, font, or style. When you can, coding your own template also works.

RSS for Email Templates

If you run a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.

There’s a caveat, however. There aren’t all templates for email that can be used with RSS feeds.

If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will be used without them.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s just a way to let users to provide their information.

You can design the heading and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and will be used to determine the best option to send out future emails.

It is attainable to discover data like CTA in the event that you change an element in the layout. It is possible to test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.

There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.

The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Based on the type of campaign they are you could utilize Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Inline AWeber Signup Form

If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build lists of up to 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them instead. It will speed up the process so you don’t have to tension. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing an already-generated subject line or creating your own. Except when making one, you have to wait for verification from your Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Inline AWeber Signup Form

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This will ensure that people know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing from here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign in action and the source of these data. In some way or other the additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to vital features.

The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover that.

When subscribed to a paid plan it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you make.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Commonly asked questions (FAQs) Inline AWeber Signup Form

What exactly is Aweber?

Aweber is an email marketing platform for entrepreneurs or digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Some of them require the use of a specific widget or code to make the integration smooth.

Does Aweber offer customer support?

They can. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using an online form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns work in Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.

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