ECommerce and Email Marketing go together. When you manage an online store, you have the power to market the store the way you want to.
On paper, it might appear straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Insert AWeber Form In Followup Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built in HTML templates. As an online platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh appearance. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements taking away from the registration form. All it does is allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and is used to determine the best option for any future email campaigns.
It is attainable to discover information like CTA when you change one particular aspect of the design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you have to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users select and mix segments.
The solution they can use at least is sending emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Depending on what they do you could utilize Aweber for better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. Insert AWeber Form In Followup Email
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts via a form. While you can manually input the data, it is also easy to transfer them instead. It speeds the process and that you don’t experience the stress. They will accept the following file types for import:
You have the decision of choosing an already-generated subject line or creating your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or email, you can have their help. All subscription plans can use them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Insert AWeber Form In Followup Email
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign in action and where they came from. In one way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The best part, service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) Insert AWeber Form In Followup Email
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during business hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.