ECommerce and Email Marketing go together. If you own the online business, you have the option of marketing the store however you would like to.
In writing, this could seem easy, but it isn’t. You engage with customers and go through social media and blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Insert AWeber Into Twenty Seventeen WordPress Theme Header
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based on HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated look. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it is utilized as the basis for future emails.
There is a possibility of locating details such as CTA when you alter one particular aspect in the layout. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are, you can make use of Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Insert AWeber Into Twenty Seventeen WordPress Theme Header
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. While you can manually input the data, it is also possible to import them. It will speed up the process so you don’t have to tension. It will accept these types of files when importing:
You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you must wait for verification by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Insert AWeber Into Twenty Seventeen WordPress Theme Header
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign in action and the source of these data. In some way or other, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those who have no marketing background the Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can make the most of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Insert AWeber Into Twenty Seventeen WordPress Theme Header
What is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. If you’re a novice or experienced it is possible to help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or code to ensure seamless integration.
Does Aweber have customer service?
They offer it. Customer support on Aweber is available during working hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.