ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’re given the ability to promote your store the way you want to.
On paper, it could appear simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Insert Html Code To Create AWeber Template
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based on HTML templates. As a platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern look. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the registration form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and can be utilized as the basis for future emails.
It’s possible to find information like CTA when you alter a particular part of the design. You can try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users select the segments and then mix them.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, and so on. Insert Html Code To Create AWeber Template
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. Although you can manually enter the information, it’s easy to transfer them instead. It speeds the process and that you don’t experience the tension. They will accept the following file types for import:
You have the decision of choosing an already-generated subject line or making your own. Except when making one, you must wait for verification by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Insert Html Code To Create AWeber Template
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Insert Html Code To Create AWeber Template
What is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber offer customer support?
They can. The customer service of Aweber is accessible during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.