ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’re given the option of marketing the store however you would like to.
It might sound easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Insert Picture In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product based on HTML templates. As a platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
If you run blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a catch, though. Some email template templates can be used with RSS feed.
When you select a template, be sure to find one that is compatible with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements blocking the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it will be used to determine the best option for future emails.
It is attainable to discover details like CTA when you change a particular part or design. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you have to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users select to mix and match segments.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. Insert Picture In AWeber
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts using a form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process , so you don’t have to stress. They will accept the following file types when importing:
You have the decision of using an already-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Insert Picture In AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support via chat, phone or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign in action and where they came from. In some way or other, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) Insert Picture In AWeber
What exactly is Aweber?
An email-based marketing service is a must for businesses and digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to any potential audience. The company was founded in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to make the integration smooth.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.