ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the option of marketing the store however you would like to.
On paper, it could sound easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Inserting AWeber Into Shopify
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are blocking the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and will be utilized as the basis for any future emails.
It’s possible to find information such as CTA when you alter an element of the design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you have to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The method they use at least is sending emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on what they accomplish you could utilize Aweber for better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. Inserting AWeber Into Shopify
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also easy to transfer them. It will speed up the process , so you don’t have to tension. It will accept these types of files when importing:
You have the decision of choosing a pre-generated subject line or making your own. Except when making one, you must wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Inserting AWeber Into Shopify
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part is that customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Inserting AWeber Into Shopify
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. No matter if you’re a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require an additional widget or code to facilitate the integration.
Does Aweber have customer support?
They can. The customer service of Aweber is available during working hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.