Insertring First Name In AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the power to market the store the way you want to.

On paper, it may seem straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.

Today, even a static newsletter isn’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber and how it works with email marketing, and what you can do.

aweber-logo

Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Insertring First Name In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any item or service built on HTML templates. Being an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.

Insertring First Name In AWeber

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.

RSS feed to Email Templates

For bloggers who have blogs, you can convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.

There’s a caveat. Some email template templates are compatible with an RSS feed.

When you select the template, make sure to find one that can also work with them. If it is not, the template will still be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.

You can design the heading, font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Plus points for including the landing page of the email marketing system at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within emails themselves. Imagine live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and is utilized as the basis to send out future newsletters.

There is a possibility of locating data like CTA in the event that you change an element in the layout. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.

There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To segment the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.

The method they use at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The data you collect here can be used for future campaigns. Based on what they accomplish you could make use of Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. Insertring First Name In AWeber

If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build lists of up to 10 contacts via a form. Although you can manually enter the information, it’s feasible to upload them. This speeds up the process so you don’t have to anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line or creating your own. Except when making one, you must wait for confirmation by your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Insertring First Name In AWeber

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer support by chat, phone or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign in action and where they come from. In one way or another these features can significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to essential vital features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The greatest part is that customer service is readily available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer this.

If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you’ll make.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) Insertring First Name In AWeber

What is Aweber?

Aweber is an email marketing platform for companies and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need an additional widget or coding to facilitate the integration.

Does Aweber have customer support?

They do. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with the form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns in Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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