ECommerce and Email Marketing go together. In running the online business, you’re given the ability to promote your store the way you want to.
In writing, this may appear simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Integrate AWeber With Bluehost
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh appearance. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.
When you select the template, make sure you choose one that can also work with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and is utilized as the basis for any future emails.
It’s possible to find information such as CTA in the event that you change one particular aspect in the layout. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users select to mix and match segments.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather will be useful in future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. Integrate AWeber With Bluehost
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using an online form. While you can manually input the data, it is also feasible to upload them. It speeds up the process , so you don’t have to anxiety. They will accept the following file types when importing:
You can choose between choosing an already-generated subject line or making your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Integrate AWeber With Bluehost
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat, or email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they come from. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part, service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) Integrate AWeber With Bluehost
What is Aweber?
The Aweber platform for email marketing is designed designed for companies and digital marketers. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber provide support for customers?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.