ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the option of marketing the store however you would like to.
In writing, this could sound straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Integrate AWeber With Hubspot
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service built upon HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern look. You can change the color, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feed.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it will be utilized as the basis to send out future emails.
It is attainable to discover details such as CTA in the event that you change an element or design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. Integrate AWeber With Hubspot
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. While you can manually input the details, it’s also feasible to upload them instead. It speeds the process and that you don’t experience the anxiety. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or email, you can receive their advice. All subscription plans have the ability to use these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Integrate AWeber With Hubspot
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you send an email. Features such as A/B testing will not be usable, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they come from. In some way or other, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part is that customer service is readily available. For those with no marketing background, their Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) Integrate AWeber With Hubspot
What exactly is Aweber?
An email-based marketing service is a must for businesses or digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during business hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.