ECommerce and Email Marketing go in tandem. In running the online business, you have the power to market the store however you would like to.
It could seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Integrate AWeber With Square
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any product or service based in HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat. Not all email templates can be used with RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and there are no distractions blocking the registration form. All it does is allow users to provide their information.
You can design the heading and font, style and the color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and is utilized as the basis to send out future newsletters.
There is a possibility of locating details such as CTA in the event that you change one particular aspect in the layout. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber for more effective results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Integrate AWeber With Square
When a subscriber clicks a link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with the form. While you can manually input the data, it is also possible to import them instead. It will speed the process and you won’t feel the anxiety. They will accept the following file types when they import:
You can choose between choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Integrate AWeber With Square
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they came from. One way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you will create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Integrate AWeber With Square
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs or digital marketers. If you’re a novice or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.