ECommerce and Email Marketing go together. If you own an online store, you have the power to market the store in the way you wish to.
In writing, this may appear straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Integrate AWeber With WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any product or service built on HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern style. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions blocking the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and can be used as the one for future email campaigns.
It is attainable to discover information such as CTA in the event that you change an element of the design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you have to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The method they use at least is sending emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. Integrate AWeber With WordPress
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them instead. This speeds up the process , so that you don’t experience the stress. It will accept these types of files when importing:
You can choose between making use of a pre-generated subject line or creating your own. Except when making one, you must wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Integrate AWeber With WordPress
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) Integrate AWeber With WordPress
What exactly is Aweber?
An email-based marketing service is a must for companies or digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to all potential customers. The company was established in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or programming to facilitate the integration.
Does Aweber offer support for customers?
They can. The customer service of Aweber is available during working hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.