ECommerce and Email Marketing go together. If you own your own online shop, you’re given the ability to promote your store however you would like to.
It may seem easy, but it isn’t. You engage with customers, go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Integrate Contacts With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product based on HTML templates. Since it is a platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh style. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.
So when you choose a template, be sure you choose one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time passes. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it can be utilized as the basis for future newsletters.
It’s possible to find details such as CTA when you change an element in the layout. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to visit the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Integrate Contacts With AWeber
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. Although you can manually enter the details, it’s also possible to import them. This speeds the process and that you don’t experience the stress. It will accept these types of files when importing:
You have the decision of using an already-generated subject line or making your own. If you create one, you have to wait for verification from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Integrate Contacts With AWeber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features like A/B testing won’t be available, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part is that customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will benefit from the campaign you’ll create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Integrate Contacts With AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer service?
They can. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.