ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the option of marketing the store however you would like to.
In writing, this could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Integrate Hostinger With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service based in HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh style. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For those running a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a caveat, however. Some email template templates can be used with RSS feed.
So when you choose the template, make certain to select one that can also work with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and will be used to determine the best option for future newsletters.
There is a possibility of locating details such as CTA in the event that you change one particular aspect or design. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The method they use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Depending on what they do, you can use Aweber for more effective outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, etc. Integrate Hostinger With AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the information, it’s possible to import them instead. It speeds the process and that you don’t experience the anxiety. They accept these file types when they import:
You have the option of making use of an already-generated subject line or creating your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans can use these services. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Integrate Hostinger With AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they come from. One way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) Integrate Hostinger With AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. If you’re a novice or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer support?
They can. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.