ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the power to market the store the way you want to.
In writing, this could seem straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Integrate Insightly With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based on HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern appearance. You can change the color, font, or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running blogs, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates work with RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it will be used as the one to send out future newsletters.
There is a possibility of locating data such as CTA in the event that you change a particular part or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose and mix segments.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect will be useful in future campaigns. Based on what they accomplish it is possible to use Aweber for more effective outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, and so on. Integrate Insightly With AWeber
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. Although you can manually enter the information, it’s easy to transfer them instead. It will speed the process and you don’t have to anxiety. It will accept these types of files for import:
You can choose between using an already-generated subject line or creating your own. If you create one, you need to wait for verification from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Integrate Insightly With AWeber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or via email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign and see the source of these data. One way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part, the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you create.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) Integrate Insightly With AWeber
What is Aweber?
Aweber is an email marketing platform for companies or digital marketers. If you’re a novice or veteran you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or coding to facilitate the integration.
Does Aweber have support for customers?
They do. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.