ECommerce and Email Marketing go together. If you own an online store, you have the ability to promote your store the way you want to.
It could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Integrate Landing Page Monkey With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product based upon HTML templates. Being a platform, it makes use of automation to create a simple campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern look. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates are compatible with an RSS feeds.
When you select a template, be sure you choose one that works with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and can be used as the one for future newsletters.
It is attainable to discover information like CTA in the event that you change an element or design. It is possible to test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The method they use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could use Aweber to get better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. Integrate Landing Page Monkey With AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. While you can manually input the information, it’s easy to transfer them. This speeds up the process so you don’t have to anxiety. It will accept these types of files for import:
You have the decision of making use of a pre-generated subject line or making your own. In the event of creating one, you must wait for verification from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Integrate Landing Page Monkey With AWeber
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or email.
With the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign in action and the source of these data. One way or another the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to essential vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The greatest part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Integrate Landing Page Monkey With AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. If you’re a novice or experienced you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to facilitate the integration.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.