Integrate Leadpages With AWeber

aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you have the power to market the store the way you want to.

It could seem easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletters aren’t enough to draw attention. If you have a plan in mind, say hello to Aweber.

This review will discuss Aweber the way email marketing works, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Integrate Leadpages With AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service built on HTML templates. As a platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the data through their statistics.

Integrate Leadpages With AWeber

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh style. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.

RSS to Email Templates

For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.

There’s a caveat. Not all email templates are compatible with an RSS feeds.

So when you choose the template, make sure to find one that works with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content within an email. Imagine live survey results and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it is utilized as the basis for future email campaigns.

It is attainable to discover details like CTA when you alter an element of the design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you’ll need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.

The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you gather here can be used in future campaigns. Depending on what they do it is possible to make use of Aweber for better results.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Integrate Leadpages With AWeber

If a subscriber clicks on a link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s easy to transfer them. This speeds up the process so you won’t feel the tension. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or creating your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Integrate Leadpages With AWeber

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you send an email. Features like A/B testing won’t be available, however, you can start your marketing from here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In some way or other, these additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.

If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you will make.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) Integrate Leadpages With AWeber

What exactly is Aweber?

Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to ensure seamless integration.

Does Aweber provide support for customers?

They offer it. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with a form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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