ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the option of marketing the store in the way you wish to.
In writing, this could appear easy, but it isn’t. You engage with customers and go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Integrate Ninja Forms And AWeber 2021
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service based on HTML templates. Being a platform uses automation to create a more efficient campaign. Once the email has been sent to the recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For those running blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
So when you choose the template, make sure to find one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it will be utilized as the basis for future email campaigns.
It is attainable to discover information such as CTA when you alter an element of the design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The solution they can use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. Integrate Ninja Forms And AWeber 2021
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. While you can manually input the information, it’s possible to import them. It speeds up the process , so you won’t feel the stress. They accept these file types for import:
You have the decision of making use of a pre-generated subject line , or making your own. If you create one, you need to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Integrate Ninja Forms And AWeber 2021
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign and see where they came from. In some way or other these features can significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Integrate Ninja Forms And AWeber 2021
What is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. If you’re a novice or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber have support for customers?
They do. Customer service on Aweber is available during working hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.