Interact List Segmentation AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the option of marketing the store however you would like to.

It might seem simple, but it’s not. You engage with customers and go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

Today, even a static newsletter is not enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Interact List Segmentation AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based upon HTML templates. Being a platform uses automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the details through their statistics.

Interact List Segmentation AWeber

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

If you run a blog, you can change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.

There’s a caveat, however. Some email template templates can be used with RSS feeds.

If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could still work without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.

You can design the heading the font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and will be used to determine the best option for future emails.

It’s possible to find data like CTA in the event that you change an element or design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened, pages visited, link clicks, and so on.

To segment the data, you’ll need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose and mix segments.

The method they use at least is sending emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you gather this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. Interact List Segmentation AWeber

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create lists of up to 10 contacts with an online form. Although you can manually enter the data, it is also possible to import them. It speeds up the process so you don’t have to stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation from the Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Interact List Segmentation AWeber

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you mail an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign in action and the source of these data. In some way or other, these additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to vital features.

The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part is that service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in a paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you will develop.

Aweber could be the best choice for email marketing tool for all marketer or businessperson.

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Frequently asked questions (FAQs) Interact List Segmentation AWeber

What is Aweber?

Aweber is an email marketing platform designed for companies or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or programming to make the integration smooth.

Does Aweber provide support for customers?

They do. Customer support on Aweber is available during business hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using a form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.

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