ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the option of marketing the store however you would like to.
It could sound easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Interspire Email Marketer Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Since it is an online platform uses automation to create a simple campaign. After the email is delivered to subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern look. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
When you select the template, make sure to find one that is compatible with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and will be used as the one for future emails.
It’s possible to find details such as CTA when you alter an element in the layout. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. The issue is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Depending on what they do, you can utilize Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, etc. Interspire Email Marketer Vs AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. Although you can manually enter the information, it’s feasible to upload them. This speeds up the process so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the decision of using an already-generated subject line or creating your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Interspire Email Marketer Vs AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone or via email.
In the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear each time you send an email. Features like A/B testing may not be usable, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. One way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Interspire Email Marketer Vs AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. If you’re a novice or veteran, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber provide customer support?
They can. Customer support on Aweber is available during business hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.